Introducing Edge Insight







Market research and digital solutions for B2B organisations and their media clients

We provide intelligent research and digital solutions for…

Media partners

We work with a wide range of media partners in the UK and overseas, helping them to build stronger, deeper relationships with their clients. To prevent any conflicts of interest, we only work with one partner per industry/sector.

Through working together, our partners can:

  • Grow new revenue streams with strong growth potential
  • Enjoy expert support, supplementing their internal resources at minimal cost
  • Offer clients more options, to become the partner of choice

Media clients

We work with media clients to help them understand their customers better and maximise their digital presence.

Our clients can:

  • Create better targeted and more relevant content
  • Achieve a better understanding of what their customers want
  • Measure the impact of their activity to make their marketing budget work harder

Our Solutions

Whether you are a media partner or client, we have a wide range of solutions to help you achieve your objectives.

Brand Tracker

Research to establish brand performance and perceptions.

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Hot Topic

Editorial led research on a subject of current interest.

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Ad Recall

Research to determine the impact of advertising activity.

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Real-time insights on research and data-driven projects.

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Virtual Events

In partnership with Zignotch, an intelligent, innovative platform designed to build communities.

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Digital Growth Service

Research designed to enhance digital presence.

If you are looking for something bespoke to solve a particular problem, we can create the perfect solution to suit your individual needs.

Who We Are

Edge Insight was founded in 2017 by Jan De Iulio. From his successful career working in the publishing sector, Jan recognised the need to offer media partners and clients a complete service to provide them with the insights they need to understand their customers and grow their businesses. He created a team of expert researchers to provide a comprehensive service from beginning to end, that could act like an in-house market research function.

Since then, Edge Insight has evolved to offer partners and clients much more, with live, interactive dashboards, a digital growth service and access to an intelligent, innovative events platform. The team, led by Jan offers exceptional customer service. They are always looking to enhance their offer, to provide the best possible support to partners and clients, helping to save them valuable time and generate new revenue opportunities.

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Jan De Iulio

After a 20-year career in sales and management, Jan founded Edge Insight in 2017. His extensive experience means he understands exactly what media owners and their clients need to succeed. He has a highly successful track record of project managing research and digital projects, covering all bases to make sure every job is completed to the highest standard.
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Heather MacLeod

Heather has a successful career as both an agency and client-side researcher. She delivers companies excellent, perfectly researched business intelligence that improves their offering and makes them more money. Her vision is to help companies create better products, that deliver better outcomes for their customers, and make the world a better place – all through the very best research.
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Amanda Claesens

Amanda has more than 25 years of research experience, collaborating with clients to produce meaningful insights helping them make more informed and better decisions. She helps businesses to ask the right questions at the right time to the right people. The results speak for themselves as she helped numerous organisations to obtain high quality, meaningful data to drive their businesses forward.
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Jemma Smith

Jemma has more than 20 years of experience in B2B and B2C research. She takes a highly analytical approach and excels at handling large volumes of raw data and turning it into meaningful, actionable insights. Her extensive experience across a wide range of industries means she takes a highly flexible approach and can adapt seamlessly to any situation.
Sasha Molotova

Sasha is an experienced CX Strategist with more than 10 years’ experience in customer, market and product research. She is dedicated to discovering the “why” behind the “what” and ensuring the voice of the consumer is heard. Combining strong research, technical and analytical skills, she turns data into actionable insights that drive change and promote customer loyalty.
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Jim Kinloch
Digital Growth Services

Jim has more than 20 years of experience in digital marketing. Since 2011, he has specialised in helping businesses to find the best quality online traffic, converting this into leads and ultimately sales. He tailors his approach specifically to each client and their objectives, ensuring they maximise their online activity and resources, making it as effective as possible.
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Dejan Mitov
Virtual Events

Dejan set up his own software company more than 18 years ago, bringing flagship products to the events market, designed to meet the ever-changing nature of the sector. In March 2021 he launched Zignotch, an intelligent, user-friendly platform that alongside hosting events can build stronger relationships with users through ongoing activities and on-demand content.
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Elissa Dennis

Elissa knows how to successfully plan and execute marketing campaigns. Over her career of more than 20 years she has worked on a huge variety of projects, across a wide range of industries, targeting both B2B and B2C audiences. She uses this extensive experience to bring fresh ideas to each project, creating compelling and relevant messaging that hits the mark.

Why work with us

  1. We fill the gaps in your resources, team and knowledge
  2. We make data easy to understand
  3. We provide total project management
  4. We are the experts, so you don’t have to be
  5. We unlock valuable new revenue opportunities
  6. We find the solution that fits best for each project

Our promise to you

  • We work with only one organisation per sector/industry
  • We work how you want to – through you or directly with the client
  • We constantly look to innovate with new products and approaches

Our Clients

Media partners:
Media clients:

Case Study: netMAGmedia

netMAGmedia are specialist business publishers for the architecture, construction, social housing and self-build sectors.

The Issue

netMAGmedia wanted to build better engagement with their clients in a way that would allow them to position themselves as a thought-leader in their sector. They were also keen to look for new ways to drive revenue and to create editorial content.

The Solution

As netMAGmedia wanted to create new editorial content and drive revenue, the perfect solution was to introduce Syndicated Hot Topics. This research centres on a key topic that is of current interest, such as fire safety or building low carbon homes. A survey drafted with the editorial team, was emailed to the readership database, with results to published in a subsequent issue. Up to six advertisers can take part in each survey and gain exclusive access to the findings.

The Results

netMAGmedia now have plans to grow their research offerings which - they hope - will deliver further revenue opportunities.

Research is opening new doors to the sales teams, enabling them to have better conversations with a wide variety of clients and win important new business.

With increased uncertainty over the future growth of print media, both digital and research is enabling netMAGmedia to move the business forward and secure a long-term future, which is good news for advertisers and clients as well as netMAGmedia employees…!

“Edge Insight have taken the time to understand our marketplace and are always on hand for client presentations which is of huge value - the team are a pleasure to work with and, in many ways, have become an extension of netMAGmedia.”

- Anthony Parker, Joint Publisher


Our client's feedback is important for us

“Working with Edge Insight on over 20 research projects in the past two years, The Caterer has been able to demonstrate our leading position within the industry by adding value to the relationships we have with our display clients, allowing us to better understand and support their marketing and business requirements, to help them become a supplier of choice. I have no hesitation in recommending the Edge Insight team to deliver insight projects to the client’s timing and brief.”
Rob Adam
Head of Sales - The Caterer
"We’re a relatively new customer for Edge Insight but the work Travolution has done with Jan and the team was excellent and really professionally handled. We’ve had some tight deadlines to meet and they helped us deliver on our promises to our client and we were able to produce a top quality research project on time while meeting the objectives of our partner. Jan’s helped us understand the service Edge Insight offers and the potential for future projects which I am sure we will be following up on."
Lee Hayhurst
Head of News - Travel Weekly
"Working with Jan at Edge Insight has been of real benefit to us all at netMAGmedia, enabling us to work much closer with our client portfolio whilst giving us greater competitive edge. His knowledge, conscious approach and attention to detail have keen key features. Jan works alongside us every step of the way and is always available to answer any of our questions. These factors have resulted in the delivery of a number of research projects that have been delivered in a timely and professional manner to the immense satisfaction of netMAGmedia and each respective client. I would not hesitate in recommending Edge Insight to anyone."
Anthony Parker
Joint Publisher - netMAGmedia Ltd
"Hot Topic research has proven to be a great opportunity for us to engage with the hospitality sector on the subject of food waste. Working with the team, we were able to create meaningful conversations and gather valuable insight about how our target audience respond to this issue, as well as qualified leads to feed our sales pipeline. The quality of support offered by The Caterer has been top class."
David Jackson
Winnow Solutions

Contact Us

Any questions? Get in touch.

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